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The No. 1 Way to Increase Client Value and Retention in Your Gym

The Prescriptive Model is the backbone of the world's top gyms. Here's exactly how it works and why it's so effective.
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A prescription pad on which a fitness trainer has written a plan for a client in blue ink.

The Prescriptive Model: The Key to Revenue and Retention in Microgyms

Chris Cooper details a model that's been proven to generate more sales, improve retention and increase average revenue per member in gyms.
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A woman in a gym takes a selfie while another client looks on in the background.

TikTok Shaming and Your Gym: Got a Code of Conduct?

Scenario: One client films a video and then calls out another client who's in the background. Both are angry. Are you prepared?
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Ask a Lawyer: Limiting Your Exposure With Gym Employees and Contractors

Ask a Lawyer: Limiting Your Exposure With Gym Employees and Contractors

Gym-owning lawyer Matthew Becker gives his tips for reducing risk and taking smart steps to insulate your business.
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A hand wearing a white glove holds a silver tray with a card that reads "coaching" in elegant script.

Adding a “High Ticket” Option at Your Gym: Why, How and When

Chris Cooper explains why some clients will jump at the chance to buy the best solution to their problems regardless of cost.
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A hand is about to place the final block on a stack of wooden blocks with upward arrows on them.

The Value Stack: High-Speed Solutions for Gym Clients

Here's how to solve problems and create high-value service packages that will generate huge revenue for your fitness business.
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