Blog

Transform your gym
in 5 minutes a day.

Get the no-BS morning newsletter read by 30,000 gym owners.

You know the scenario: An athletic gym owner spends a lot of time training for fitness competitions. So what happens to the business? Does it lumber along and eventually crumble because the owner's attention is elsewhere? Or can some owners divide their focus and achieve competition goals while building thriving businesses? Can Competitive Athletes Build Successful Gym Businesses?

Can Competitive Athletes Build Successful Gym Businesses?

Chris Cooper digs into the question with two gym owners: eight-time CrossFit Games competitor Travis Mayer and Taryn Dubreuil.
Read More →
A closeup of a finger stopping a sequence of dominoes from continuing to demonstrate stalled progress.

4 More Surefire Ways to Kill Gym Growth Dead

Chris Cooper has a four-step action plan if you want to run a business into the muck. (Reality: Some people do this stuff by accident.)
Read More →

4 Surefire Ways to Stop Your Gym From Growing

Chris Cooper presents a thought exercise that will help you focus on the things that will improve your fitness business.
Read More →
In a gym, the owner's leg is chained to a squat rack, preventing forward movement.

How to Stop Your Gym From Growing

Chris Cooper presents an exercise that will help you avoid making huge mistakes that can badly damage your fitness business.
Read More →
A smiling woman in a purple top eat a protein bar after a training session in a gym.

News Review: Lock up Protein Bars and Add Tax to Supplements?

Author of a new study suggests more regulations are needed on common fitness supplements—Mike Warkentin disagrees.
Read More →
"We Sell Solutions"—Tips for Extreme Average Revenue per Member

“We Sell Solutions”—Tips for Extreme Average Revenue per Member

Gym owner Darren Thornton reveals the exact tactics he used to earn a place on Two-Brain's Top 10 leaderboard for February 2023.
Read More →