Blog

Transform your gym
in 5 minutes a day.

Get the no-BS morning newsletter read by 30,000 gym owners.

ROI Bonanza: The Two-Brain Summit for Gym Owners and Coaches

At our annual meetup for fitness pros, it's all about growing gyms and coaching practices. Chris Cooper dishes the details.
Read More →
A photo from the 2022 Two-Brain Summit: A group of smiling gym owners hold gift bags.

How to Love Your Gym Again: The Two-Brain Summit

A fired-up Chris Cooper explains how his annual gathering for fitness entrepreneurs can revitalize a business owner.
Read More →
Four dissatisfied gym clients stand in a group and give the thumbs-down gesture.

The Exact Month-by-Month Plan to Lose 420 Clients in Five Years

How many clients did you lose last month? Multiply that number by 12, 24, 36 and 60—then take steps to retain more clients in the next years.
Read More →
Retention in 24/7 Access Gyms: Top Gym Owner's Tactics

Retention in 24/7 Access Gyms: Top Gym Owner’s Tactics

Dixie Burns has over 300 clients at her gym in Washington, and she'll tell you exactly what she does to ensure they keep training.
Read More →
An illustration showing a large, diverse crowd of gym clients.

9 Things You Must Do to Get More Than 150 Members

The tactics that get you to 150 gym members are not the same tactics that get you beyond that number. Here's what you need to know.
Read More →
A spin class in session - many members, great retention

By the Numbers: Many Members, Great Retention

Chris Cooper reveals the March 2023 client-count leaderboard and shares tips from the gym owners who earned Top 10 spots.
Read More →