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Stacks of dumbbells of increasing size, with an arrow and the words "your gym's value."

How to Increase the Value of Your Gym

March 21, 2023 Gym Operations
In just 6 months, you can improve your fitness business dramatically. Chris Cooper lays out 7 ways to make it happen.
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What's Your Gym Worth—and Should You Sell It?

What’s Your Gym Worth—and Should You Sell It?

March 20, 2023 Gym Operations Podcast
Chris Cooper explains how to calculate and increase the value of your gym. Then he'll tell you if you should put it on the market.
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A confused gym owner stands in front of his equipment as he considers what his business is worth.

What’s Your Gym Worth (and Can You Increase That Number)?

March 20, 2023 Gym Operations
Chris Cooper supplies resources to help you perform a gym valuation. He's also got tips you can use to improve the final number.
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A blue graphic representing "email": it shows a blue envelop and lines connected to contacts.

“Email Is for Old People”—and Wealthy Gym Owners

March 17, 2023 News and Views
Would you prefer to battle social-media algorithms or show up in the inboxes of people who already want to buy from you?
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Why 80% of Gym Websites Are Bleeding Leads From the Sales Funnel

Why 80% of Gym Websites Are Bleeding Leads From the Sales Funnel

March 16, 2023 Gym Marketing Podcast
Your website should make money for your gym business. Here's how to improve a site that's not helping you acquire clients.
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A graphic of two people in suits using a lever and fulcrum to lift a large red dollar sign.

How to Use Debt to Buy a Gym: Finance Secrets for Gym Owners

March 15, 2023 Vision
The world’s wealthiest people use financial leverage to build businesses. Here's how to get cash and avoid making bad debt decisions.
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