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How to be more likeable

Don’t Be a Jerk of a Gym Owner! (How to Be More Likable)

Chris Cooper serves up 10 tips to help you become more likable. Remember: Clients won't stay if they can't stand you!
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A composite photo of a man's face—one side is happy and the other is angry.

Retention Fundamentals: Likable Gym Owners Keep More Clients

Everyone forgets this fact: Gym clients won't stay if they don't like you. Chris Cooper has 10 ways to improve your likability.
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A social media influencer films a workout video in a gym.

TikTok and Gym Owners: A High-Speed Entry-Level Guide

How should a gym owner use the fastest-growing social media platform in the world? Check out these tips and content ideas.
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Behind the Curtain: Biz Secrets of High-Earning Gym Owner

Behind the Curtain: Biz Secrets of High-Earning Gym Owner

Jodi Butler of Pittsburgh FIT made Two-Brain's leaderboard for net owner benefit in January. Here's how she did it.
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A road leading off into a forest with the word "retirement" written on it.

How to Retire as a Gym Owner (Yes, It Can Be Done)

Chris Cooper presents two options available to gym owners and one non-negotiable action you must take to secure your retirement.
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A busy gym owner sits at her laptop and struggles to focus due to many distractions.

Entrepreneurial Distraction: Why Gym Owners Don’t Make $100,000

Should you open a second business to make more or double-down on your first business with a precise growth plan?
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