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Unlikable Gym Owners: Don’t Do This Stuff!

Unlikable Gym Owners: Don’t Do This Stuff!

Get this: Clients won't stay if they don't like you—even if you're a great coach. Chris Cooper and Mike Warkentin discuss.
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On a blue background, a number of lines connect a number of icons representing various people and groups.

Connections: Grow Your Network at the Two-Brain Summit

If you want to befriend or partner with driven, positive people, you need to go where they are. So join top gym owners in Chicago this June.
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A graphic showing a person pushing one coin into a box labeled "ROI" to generate a stream of coins coming out the other side.

How to Make Money at the Two-Brain Summit

Chris Cooper gives up a secret tactic he uses at every single live event to make sure he more than pays for the cost of the ticket.
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Fired up About Fitness: The 2023 Two-Brain Summit

On June 3 and 4, the world's best gym owners and trainers will meet in Chicago. Here are the business and coaching experts who will speak.
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A large group of gym owners cheers at the 2022 Two-Brain Summit in Chicago.

Two-Brain Summit Preview: Connect and Grow Your Gym

Chris Cooper checks in with a full preview of the 2023 Two-Brain Summit for gym owners and coaches, to be held June 3-4 in Chicago.
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A photo of the pool and spa area of a high-end wellness facility.

New York Times Down on High-End Gyms and Premium Services?

Is it wrong for gym owners to target perfect clients who see value in what the gym is offering? Mike Warkentin says "no!"
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