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4 Surefire Ways to Stop Your Gym From Growing

Chris Cooper presents a thought exercise that will help you focus on the things that will improve your fitness business.
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In a gym, the owner's leg is chained to a squat rack, preventing forward movement.

How to Stop Your Gym From Growing

Chris Cooper presents an exercise that will help you avoid making huge mistakes that can badly damage your fitness business.
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A smiling woman in a purple top eat a protein bar after a training session in a gym.

News Review: Lock up Protein Bars and Add Tax to Supplements?

Author of a new study suggests more regulations are needed on common fitness supplements—Mike Warkentin disagrees.
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"We Sell Solutions"—Tips for Extreme Average Revenue per Member

“We Sell Solutions”—Tips for Extreme Average Revenue per Member

Gym owner Darren Thornton reveals the exact tactics he used to earn a place on Two-Brain's Top 10 leaderboard for February 2023.
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On a blue background, three white puzzle pieces fit together perfectly.

3 Things You’ll Never Find in Struggling Gyms

Chris Cooper provides 3 ways to dramatically increase the value you provide to clients at your gym or fitness business.
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Two red darts in the red bull's eye of a target with black and white rings.

Thrilled Clients Pay More if Gyms Do These 2 Things

Value has 5 parts. Chris Cooper lays out the first two and explains how you can shift your focus to create incredible value for gym clients.
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