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Millionaire Gym Owner: Why Should Fitness Entrepreneurs Be Wealthy?

Millionaire Gym Owner: Why Should Fitness Entrepreneurs Be Wealthy?

Chris Cooper explains how wealthy gym owners can drive the economy, create jobs and improve the communities they live in.
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A series of wood blocks that spell "wealth," with stacks of coins on top of them.

What Is Wealth? (And Why Gym Owners Should Pursue It.)

Wealth is freedom. And when gym owners have freedom and stability, they do incredible things for their communities.
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A photo of 600 gym owners and coaches in front of the Crowne Plaza in Chicago during the 2023 Two-Brain Summit.

$100 Million in Revenue and 100,000 Clients Served

About 600 people attended our 2023 summit in Chicago. Here's what those fitness entrepreneurs have accomplished as a group.
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How to Use Other People’s Fitness Events to Make Money

How to Use Other People’s Fitness Events to Make Money

If hosting competitions stresses you out, Chris Cooper has the plan you need to partner with other event organizers so everyone wins.
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A group class - Fill it or Kill it: what to do with that tiny class

How to Kill Poorly Attended Classes That Actually Cost You Money

That "group class" with two clients? Get rid of it. Chris Cooper tells you exactly how to make changes to the class schedule at your gym.
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An graphic showing an arm holding a red bag of money with bills leaking out the bottom.

Are Group Classes Costing You Money? Here’s How to Find Out.

Chris Cooper guides you through simple calculations that will tell you the best way to spend your precious time as a gym owner.
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