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A mixed group of happy gym clients participate in a fun outdoor running race.

Special Events and Retention: 8 Simple Steps to Success

April 25, 2023 Member Retention
Chris Cooper serves up a plan to keep gym clients engaged without adding a ton of extra work to your to-do list.
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"This is Spartan!" (and DEKA): Joe De Sena

“This is Spartan!” (and DEKA): Joe De Sena

April 24, 2023 Podcast Selling Gym Memberships
Chris Cooper and the founder of Spartan Race discuss the history and future of OCR events, as well as the new indoor DEKA challenge.
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A closeup of two people shaking hands in a gym.

6 Simple Steps to Generate Revenue Using a Local Fitness Event

April 24, 2023 Selling Gym Memberships
Running an event can be stressful and even unprofitable. Here's a low-drag plan to boost the bottom line by partnering with other events.
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A closeup photo of a piece of paper with "cancelation policy" on it.

FTC to Regulate Gym Cancelations? Client Success Manager to the Rescue!

April 21, 2023 News and Views
The U.S. government might make it easier for clients to drop their gym memberships, so owners must focus on keeping members happy.
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Your Gym Can Sell More Nutrition Coaching. Here's How.

Your Gym Can Sell More Nutrition Coaching. Here’s How.

April 19, 2023 Podcast Selling Gym Memberships
Ric Thompson offers key advice on building a nutrition program that will create long-term success for clients and business owners.
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A young athlete in a gym reviews his progress toward goals with a trainer who is holding a laptop.

The First 90 Days: Turn off Autopilot and Review Client Progress

April 19, 2023 Member Retention
Regular conversations lead to deeper relationships with clients. A short conversation and then silence? That relationship is going to end.
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