How to Kill Poorly Attended Classes That Actually Cost You Money

A group class - Fill it or Kill it: what to do with that tiny class

That tiny class is costing you.

In almost every microgym, a class of one to two people is actually costing the gym money.

Even if the class brings in a few dollars, it’s not worth keeping.

Let’s use an example based on the calculations from the previous post in this series. Imagine a gym averages $6.67 per attendee in a class.

1. If the owner pays a coach $20 or $25 to run the tiny class for one or two clients, they’re actually losing money on the session.

2. If the owner takes the class personally, they’re working in the gym, not on it, and they’re missing out on opportunities to grow the business.

Many times, the owner would actually be better off working the morning shift at a local drive-thru window!

Simply making a class time available won’t result in a full house. “If you build it, they will come” is a fantasy. But still, none of us gets this right the first time.

Here’s how to set your schedule: “Setting Your Schedule.”

Here’s how to change your schedule after you’ve set it (yes, it can be done!):

Your greatest leverageable resource is time.

You can invest it in a class that pays you $20.

You can invest it into a personal-training client who pays you $70.

You can invest it into marketing, ordering supplies, designing T-shirts, tasting supplements, arguing on Facebook or scrolling on Instagram. It’s your time and your choice.

But knowing the value of each hour you spend working in or on your business is critical for your success.


One more thing!

Did you know gym owners can earn $100,000 a year with no more than 150 clients? We wrote a guide showing you exactly how.