Blog

Transform your gym
in 5 minutes a day.

Get the no-BS morning newsletter read by 30,000 gym owners.

A closeup image of a person placing a final red block to complete a bridge made of wooden blocks.

Top Skills for Gym Owners: Gain Thinking

The real secret to success as a gym owner is acquiring and keeping momentum. Adjust your perspective to build more every day.
Read More →

The 3 Essential Business Skills Every Gym Owner Must Have

Want to reach the top levels of fitness entrepreneurship? You must learn to focus, see gains instead of gaps and pursue virtuosity.
Read More →
A graphic with a magnifying glass focused on a target with an arrow in the center.

Top Skills for Gym Owners: Focus for the Win

Entrepreneurial skills become more valuable over time. Here's the first one you need to acquire to run a profitable gym.
Read More →
A huge crowd of people standing in the shape of an arrow pointing up.

Hard Truths if You Want to Serve 1,000 Clients

Mike Warkentin reveals what he learned after talking to a gym owner with more than 1,100 clients and 50 staff members.
Read More →
Help First: The Idea That Changes Every Gym Owner's Approach to Marketing

Help First: The Idea That Changes Every Gym Owner’s Approach to Marketing

If you think of selling as pushing people to buy unneeded things, you're going to struggle to make sales. Here's how to reframe it.
Read More →
A gym owner in a black shirt starts a conversation with a woman walking on a treadmill in his gym.

Retention and Reacquisition: Do You Talk to Current and Former Clients?

Want to improve retention and re-engage departed clients? Chris Cooper has a simple plan that will produce measurable results.
Read More →