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Conversation Marketing: New Sign-Ups in 4 Simple Steps

October 3, 2023 Selling Gym Memberships
Can you acquire new gym members by talking to people? Yes! Chris Cooper lays out the steps you must follow to chat and grow your gym.
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Conversation Marketing: How to Chat and Grow Your Gym

Conversation Marketing: How to Chat and Grow Your Gym

October 2, 2023 Gym Marketing
Chris Cooper explains exactly how to bridge the huge gap between advertising and sales by starting conversations.
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A chalkboard drawing of two outlined heads in conversation—one contains a brain and the other contains a heart.

Conversation Marketing: Winning Hearts and Minds

October 2, 2023 Gym Marketing
Want to sell anything? You need to start conversations. Connecting to people will help you bridge the gap between advertising and sales.
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A graphic showing a plant dying in flames.

Low Rates a Planet-Killing Event for Major Gym Chain?

September 29, 2023 News and Views
Planet Fitness stock is in a nosedive. Will the huge chain finally be forced to increase $10 rates that have been in place for 30 years?
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2 Gyms, 1,140 Clients—How Daniel Dobbs Brown Does It in Chile

2 Gyms, 1,140 Clients—How Daniel Dobbs Brown Does It in Chile

September 28, 2023 Gym Operations Podcast
This South American gym owner has big goals. Here's how he's working to improve the health of his city and build a thriving business.
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An overhead shot of a huge crowd of people.

How Important Is Headcount at Your Gym?

September 27, 2023 Vision
Short answer: Large numbers of clients are only important if you've got a strong business model that scales. Chris Cooper explains.
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