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A number of fish labeled "prospective gym clients" cluster about a lure labeled "clickbait."

Your Gym Vs. Fitness Clickbait That Doesn’t Help Anyone

October 27, 2023 News and Views
Some sites are luring your prospective clients away with pointless articles. Here's how to fight back using ChatGPT and AI.
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“I Need Money!”—Top Tips for Year-End Revenue

“I Need Money!”—Top Tips for Year-End Revenue

October 26, 2023 Gym Operations Podcast
Chris Cooper explains how to generate quick cash to close 2023 without gutting your business by offering deep discounts.
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Unrecognizable woman holding beige present bag in hand and making thumbs-up gesture.

How to Sell With Bonuses

October 25, 2023 Selling Gym Memberships
Don't use discounts to close sales. Instead, offer a bonus that has value but doesn't cost your gym thousands of dollars.
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A closeup image of various signs offering discounts and specials.

Denying Discounts: A Short Guide for Gym Owners

October 24, 2023 Selling Gym Memberships
Gym owners are often asked to cut their rates. Here's exactly what to say when the next person asks you for 10 percent off—or more.
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The 2023 Black Friday Survival Guide for Gym Owners

The 2023 Black Friday Survival Guide for Gym Owners

October 23, 2023 Podcast Selling Gym Memberships
Tempted to slash prices this fall? It's a trap! Chris Cooper lays out your plan to create value when everyone else is offering discounts.
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A graphic showing the Grim Reaper walking through a cemetery.

How to Kill Your Gym: The Paid-in-Full Discount

October 23, 2023 Selling Gym Memberships
Pay up front for the year and get two months free? Don't do it. Here's exactly what will happen to your gym if you do.
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