
Selling Access: The Fragile Path
Some microgyms sell 24/7 access and open gym—but do these features actually move your gym and clients in the right direction?

Some microgyms sell 24/7 access and open gym—but do these features actually move your gym and clients in the right direction?

Pep Leppers has an 80% close rate. Here’s how he does it.

Chris Cooper helps you find your sweet spot on the fitness spectrum that runs from facility access to one-on-one coaching.

How switching to habits-based nutrition coaching can get clients better results while generating more revenue and increasing length of engagement.

Chris Cooper shares the best practices of the Two-Brain gym owners with the highest Effective Hourly Rates in October.

Chris Cooper reviews the keys to success from the fitness entrepreneurs with the top Net Owner Benefit in October 2020.

Mike Lee summarizes the real research on COVID transmission and provides risk-mitigation strategies for gym owners.

What one business owner learned about leadership on a grueling expedition race.
Chris Cooper explains how gym owners can calculate two key business metrics: Net Owner Benefit and Effective Hourly Rate.