Chris Cooper puts a longstanding myth to rest once and for all: The market does not chase excellence. The market actually chases value.
How to level up as a coach with the First Degree Course.
Chris Cooper lays out two myths about microgyms and one lie so deadly it can completely destroy your fitness business.
Two-Brain Programming delivers multiple tracks of customized programming along with resources for holistic coaching and coach development.
It’s wrong to undermine your gym’s stability or sacrifice your family’s income by paying coaches too much. Do this instead.
Eventually, you’re going to replace yourself in the “sales” role at your gym. But that doesn’t mean you have to pay the person a commission.
Chris Cooper explains when you should pay salaries and when you should use “intrapreneurialism” to incentivize staff members.
How Joe Venuti scored $10,000 long-term value.
How do you create wealth for your staff? By growing your platform and allowing your staff to grow with you. Chris Cooper explains.
