Fill It or Kill It: What to Do With Tiny Classes

A group class - Fill it or Kill it: what to do with that tiny class

That tiny class is costing you.

In almost every microgym, there’s a little class of one to two people that’s actually costing the gym money.

Even if the class brings in a few bucks, it’s not worth keeping.

Let’s use an example based on the calculations from the previous post in this series. Imagine a gym averages $6.67 per attendee in a class.

1. If the owner pays a coach to run the tiny class for one or two clients, he or she is actually losing money on the session.

2. If the owner takes the class personally, he or she is skipping the opportunity to grow the gym.

Many times, the owner would actually be better working the morning shift at a local drive-thru window!

Simply making a class time available won’t fill the class. “If you build it, they will come” is a fantasy. But still, none of us gets this right the first time.

Here’s how to set your schedule: “Setting Your Schedule.”

Here’s how to change your schedule after you’ve set it:

Your greatest leverageable resource is time.

You can invest it in a class that pays you $20.

You can invest it into a personal-training client who pays you $70.

You can invest it into marketing, ordering supplies, designing T-shirts, tasting supplements, arguing on Facebook or reading memes on Instagram. It’s your time and your choice.

But knowing the value of how you spend your time is critical for your success.

Other Media in This Series

“How Many People Should Be in Your Class?”
“What Are Your Group Classes Worth?”


One more thing!

Did you know gym owners can earn $100,000 a year with no more than 150 clients? We wrote a guide showing you exactly how.