Here’s exactly why you should ditch the more-is-better mindset and stop focusing on membership totals at your microgym.
If you build it, they probably won’t come—unless you have a plan to make them come. If you don’t, here’s exactly what to do.
Chris Cooper puts a longstanding myth to rest once and for all: The market does not chase excellence. The market actually chases value.
How to level up as a coach with the First Degree Course.
Chris Cooper lays out two myths about microgyms and one lie so deadly it can completely destroy your fitness business.
Two-Brain Programming delivers multiple tracks of customized programming along with resources for holistic coaching and coach development.
It’s wrong to undermine your gym’s stability or sacrifice your family’s income by paying coaches too much. Do this instead.
Eventually, you’re going to replace yourself in the “sales” role at your gym. But that doesn’t mean you have to pay the person a commission.
Chris Cooper explains when you should pay salaries and when you should use “intrapreneurialism” to incentivize staff members.
