
How to Give Your Staff a Raise
It’s wrong to undermine your gym’s stability or sacrifice your family’s income by paying coaches too much. Do this instead.

It’s wrong to undermine your gym’s stability or sacrifice your family’s income by paying coaches too much. Do this instead.

Eventually, you’re going to replace yourself in the “sales” role at your gym. But that doesn’t mean you have to pay the person a commission.

Chris Cooper explains when you should pay salaries and when you should use “intrapreneurialism” to incentivize staff members.

How Joe Venuti scored $10,000 long-term value.

How do you create wealth for your staff? By growing your platform and allowing your staff to grow with you. Chris Cooper explains.

The secret sauce behind high client lifetime value.

Chris Cooper responds to common responses when he tells gym owners they need only 150 high-value clients to be successful.

Chris Cooper explains why the free trial doesn’t work for microgyms and gives you a better plan to acquire long-term coaching clients.

How to use the four pillars of coaching to build lasting, high-value relationships with clients.