Adding a personal trainer to your gym? Here are the top five questions you must ask to find the right person for your business.
All about lifetime value—from the gym owner whose average LTV is $12,000.
2021 might be the best time in history to open a microgym. Here’s why—and what to do if you don’t know how to get your business going.
Kate Rawlings’ journey through injury, career-identity shifts and tragedy to her Perfect Day.
To create a legacy for your kids and your city, you need a plan. Chris Cooper lays out the five key elements of his long-term vision.
Chris Cooper lays out a plan to help you make real, lasting changes that can help local people and the larger community.
To change a client’s life, you must change the lives around that client. Doing so is a win for your member—and your gym!
How Jeff Jucha went from broke and worn down gym owner to profitable entrepreneur and mentor.
When we open our gyms, we often confuse “membership” with “friendship.” Here’s how to care a lot without hurting your business.
