Growing top-line revenue—the money coming into your business—isn’t really complicated.
You can get more members, keep your members longer or make more from your current members. The best revenue-producing gyms do all three really well.
Many gyms focus solely on getting more clients and absolutely miss the easier, higher-return opportunities. Top earners this month did get more clients but also provided huge value (and charged high rates). Only a few had gyms larger than 5,000 square feet, and even fewer had more than 200 clients.
Here are the top Two-Brain gyms for gross revenue in April:
Here’s what our top revenue performers said this month:
“We ran multiple programs and saw a significant increase in personal training—as Chris says, it’s more legs on the stool.”
“Now that we have on-ramp, we are slowing people down and getting the right people in the gym.”
“The surge, baby!”
Above, I said you can use three strategies to grow your revenue. One of those strategies is to grow your overall membership: the number of clients who pay you on a recurring basis.
Here’s a video on how that’s done:
You can actually employ six strategies to make a better living from your gym. Three involve growing your revenue—but the others don’t. In the next post in this series, I’ll share a strategy to make more money even without generating more revenue.
You can watch my training on the six strategies in our free public Facebook Group and download the free guide, too!
Your business isn’t a charity—it exists to serve your family first, your clients second and your staff third. If you’re not making a good living, your gym won’t last. Growing your revenue is a key step in earning a good living over the long term.