Author: Chris Cooper

The Value Ladder

The secret to entrepreneurship is moving from “doing the job” to “owning the business.” Here are the exact steps to making the transition.

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A clipboard with the Two-Brain Business logo and the words "daily directive."

Daily Directive: Aug. 3

Chris Cooper shows you how to calculate your “effective hourly rate”—and explains why entrepreneurs need to know this critical number.

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Hands working on an engine at a garage

How to Invest Your Time

Calculate your “effective hourly rate.” The answer might be scary, but entrepreneurs need to know this number so they can build on it.

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A coach reviewing a fitness prescription with a client in a gym

How to Increase Your Value

Most gym owners only give clients one choice—group classes—and it’s the choice with the least value. Here’s how to increase the value of your service.

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