
How to Motivate People
The secrets to long-term progress for your clients don’t come from the world of exercise science. They really come from behavioral science.

The secrets to long-term progress for your clients don’t come from the world of exercise science. They really come from behavioral science.

Being great at sales isn’t about having the perfect script. It’s about caring enough about another human to start a conversation.

Chris Cooper walks you through your audience priorities for sales. Here are the groups you should focus on in order to sell more.

Review IHRSA’s PR messages and send a caring, informative love letter to your audience as the COVID Crisis continues.

You can’t get people into your business if you won’t let people into your life. Here’s how to use “love letters” to make connections.

Your ability to lead depends on your ability to have conversations. Start one right now—Chris Cooper shows you how to do it.

Long-term relationships between brands and clients are “conversations.” Here’s exactly how to connect with your ideal clients for years.

Content marketing is a conversation between the creator and the reader. This is how to start talking with your audience.

Content marketing: Chris Cooper shares the plan that took him from a free blog in 2008 to a multimillion-dollar platform.