The difference between your microgym and the Orangetheory down the street? Your coaching. Here’s how to use the Prescriptive Model.
Streaks are powerful. Chris Cooper explains how to use this knowledge to help your clients and grow your fitness business.
The fear of missing out is very real. Here’s how to use it to help your clients keep working toward fitness and nutrition goals.
If you can keep clients past the seven-month mark, you’ll probably keep them for 24 or more—Chris Cooper tells you exactly how to do it.
Chris Cooper gives you an action plan to keep clients longer so you can change more lives and generate more revenue.
A coach’s primary job is to get clients results. And that requires an understanding of human behavior and how to modify it.
Your clients must win at your service right away. If they can win before they even meet you, they’ll already be eager to take the next step
Understanding human behavior lets you change behavior and provide results for clients—which is the key to staying in business.
The secrets to long-term progress for your clients don’t come from the world of exercise science. They really come from behavioral science.
