CrossFit’s new owner, Eric Roza, did a live Q+A with Nicole Carroll yesterday.
I’ve spoken with Eric and the new general manager of CrossFit Affiliates, Josh Weissburg. Both have clear plans for growing the affiliate program and CrossFit as a platform.
How do you grow your business? With clear plans for marketing and retention—and retention starts with knowing how to motivate your clients.
There’s a “dark secret” to motivating people. I wrote about it in today’s blog post. This is the kind of motivation that once got me out of bed at 11:55 p.m., dead drunk, to write something to avoid breaking a streak.
It also made me drive to the gym in a blizzard—the roads were actually closed—because my 6-a.m. class had never been cancelled before. I went off the road and had to be rescued by snowmobile, but I used the last of my cell-phone battery to call in a coach instead of calling for help. So I sat and froze for four hours before anyone realized I was missing.
And, more than once, I’ve left a family party to lift weights because I was scared that all my progress would disappear if I bench-pressed a day late.
On the other hand, I’ve never missed my kid’s birthday or the first day of school.
Streaks are powerful. Use them for good instead of evil.
Give yourself a challenge. For the next 30 days, pick one of these and do it every single day:
- Talk to a stranger about your business.
- Call one client and review goals.
- Publish one piece of content.
- Cut $10 of recurring expenses.