Daily Directive: Aug. 20

On a green background, the Two-Brain logo and the words "daily brief."

Daily Update


CrossFit’s new owner, Eric Roza, did a live Q+A with Nicole Carroll yesterday.

I’ve spoken with Eric and the new general manager of CrossFit Affiliates, Josh Weissburg. Both have clear plans for growing the affiliate program and CrossFit as a platform.


Daily Lesson


How do you grow your business? With clear plans for marketing and retention—and retention starts with knowing how to motivate your clients.

There’s a “dark secret” to motivating people. I wrote about it in today’s blog post. This is the kind of motivation that once got me out of bed at 11:55 p.m., dead drunk, to write something to avoid breaking a streak.

It also made me drive to the gym in a blizzard—the roads were actually closed—because my 6-a.m. class had never been cancelled before. I went off the road and had to be rescued by snowmobile, but I used the last of my cell-phone battery to call in a coach instead of calling for help. So I sat and froze for four hours before anyone realized I was missing.

And, more than once, I’ve left a family party to lift weights because I was scared that all my progress would disappear if I bench-pressed a day late.

On the other hand, I’ve never missed my kid’s birthday or the first day of school.

Streaks are powerful. Use them for good instead of evil.


Daily Directive


Give yourself a challenge. For the next 30 days, pick one of these and do it every single day:

  • Talk to a stranger about your business.
  • Call one client and review goals.
  • Publish one piece of content.
  • Cut $10 of recurring expenses.
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