Daily Directive: Aug. 24

A clipboard with the Two-Brain Business logo and the words "daily directive."

Daily Update

There’s a light at the end of the tunnel: When you reopen, they’ll be waiting.

Your clients will come back. And our data proves it. They’ll bring their friends. And your friends. And your neighbors. And that person who’s been reading your emails for three years but never booked a No Sweat Intro.

We call this The Surge.

If you’ve reopened after COVID, you can increase the size of the Surge in your business.

If you haven’t reopened yet, you can prepare to capitalize.

Daily Lesson

“A healthy man wants a thousand things; a sick man only wants one: to be well.” ­—Naval Ravikant

When do people prioritize their health and fitness most? When they’re sick. Or when they’re close to sickness. People quit smoking when an uncle or aunt dies of lung cancer; they join a gym and lose weight when they see the costs of comorbidities firsthand.

While most of us don’t know anyone who has died of complications from COVID (thank goodness!), we’re all surrounded by a conversation on health and immunity 24 hours per day.

You’re most valuable when people need you most.

This is not the time to push everyone into group classes. This is the time to really ask yourself, “What does this client need to get healthy?” Is it nutrition coaching? 1:1 personal training? Mentorship on habits and mindfulness?

There’s a reason new clients in Two-Brain gyms are buying more coaching post-COVID.

Read more here: “The Surge: Why Some Gyms Are Thriving After COVID.”

Daily Directive

This is the time to talk to every one of your clients.

A new challenge doesn’t mean “do more of the same”; it means “make a new prescription to fit this new world.” That’s leadership.

Book a Goal Review Session with every one of your clients in the month before they return. If it’s too late, book a Goal Review with every client before Sept. 15. Make it a challenge for your coaches, pull yourself out of other roles to make time for this project, and do whatever it takes to restart your clients the right way.

This is the time to lay a new foundation for your coaching business.

Weekly Schedule for Two-Brain Clients

All times Eastern.

Sales Tactics With Jeff Burlingame: 11 a.m. today

Online Coaching With Josh Grenell: 11 a.m. Tuesday

Digital Marketing With Colm O’Reilly: 11 a.m. Wednesday

Personal Training and Online Coaching With Rob Connors: 11 a.m. Thursday

Nutrition Business with Lindsey VanSchoyck: 11 a.m. Friday


One more thing!

Did you know gym owners can earn $100,000 a year with no more than 150 clients? We wrote a guide showing you exactly how.