Daily Directive: Aug. 21

A woman prepares to lift a barbell, with the words "Two-Brain Business Daily Directive" as a caption.

Daily Update


I’ve hired a grant writer to find money for gyms.

Governments worldwide are slowly introducing funding for entrepreneurs to expand their operations, cover their shortfalls or hire more staff. I want gym owners to be the first in line for these funds.

We’ve already sent application links to over 60 Two-Brain gyms, and we’ll keep sending more as we find grants worldwide. Here’s one example for gyms in Ontario, Canada: “Big News—Ontario Gyms.”


Daily Lesson


We teach the Prescriptive Model. During the COVID Crisis, gyms practicing this model were able to move their clients online faster, keep them longer, retain over 25 percent more revenue than other gyms and rebound faster. Next week, I’ll tell you about that rebound—I call it “The Surge”—with data, statistics and stories.

The difference between your microgym and the Orangetheory down the street is—or at least should be—your coaching. Not just how well you teach the squat but how well you customize your program for each of your clients and how well you guide each one to accomplish individual goals.

You’ve probably heard me talk about the Prescriptive Model before. It’s more important now than ever, and we’ve updated it to fit the post-COVID state of the fitness industry.

Listen to Two-Brain Radio for all the updates: “Your Key to Survival as a Microgym.”


Daily Directive


Write down the names of the next five clients you see: the first in the door this morning; the first in your office or the first you chat with online.

Now write down their goals (hint: “working out” is not a goal. It’s the thing they’re doing to reach their actual goal).

If you don’t know their goal, ask.

When you have their goal, work backward to break down the steps they’ll need to take to achieve that goal.

Read more here: “How to Solve any Problem in Fitness.”

This process should illuminate which services you need to provide to them. And this week, I’ve told you how to keep them on track until they get there.

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