
Daily Directive: Aug. 26
Free trials haven’t been effective for years. Post-COVID, they might work for some—but only if you use the Prescriptive Model.

Free trials haven’t been effective for years. Post-COVID, they might work for some—but only if you use the Prescriptive Model.

Here’s how to trigger a Surge of new clients in your gym and ride the wave to long-term success and profitability.

Chris Cooper details the five reasons some gyms aren’t seeing the post-COVID Surge effect while others are thriving.

Some gyms are seeing a post-COVID “surge” of new, high-value clients. Others aren’t. Here’s what stops the Surge Effect.

This is the time to lay a new foundation for your coaching business. Book Goal Review Sessions with all your clients before Sept. 15.

Over 71% of Two-Brain gyms that reopened after COVID saw a boost in revenue. And the new clients are paying more than the old clients were.

The difference between your microgym and the Orangetheory down the street? Your coaching. Here’s how to use the Prescriptive Model.

Streaks are powerful. Chris Cooper explains how to use this knowledge to help your clients and grow your fitness business.

The fear of missing out is very real. Here’s how to use it to help your clients keep working toward fitness and nutrition goals.