
8 Steps to Excellent Operations for Gym Owners
A great measure of your operational excellence is how long people stay at your gym. Here’s how to evaluate and improve length of engagement.

A great measure of your operational excellence is how long people stay at your gym. Here’s how to evaluate and improve length of engagement.

Chris Cooper tells you how to maximize both sides of your business—operations and audience—so you can help more clients and grow.

Your business has two parts: operations and audience. Your value is measured by how they work together—and we can track progress with data.

Our #UNBREAKABLE55 challenge: 55 days to build momentum with simple but not easy tasks that will dramatically improve your gym.

For 55 days, I want you to do the common uncommonly well. The tasks in our #UNBREAKABLE55 challenge are simple but not easy.

Identify one phrase you overuse in coaching and replace it. Then add 10 percent more enthusiasm to every client-facing interaction.

Free trials haven’t been effective for years. Post-COVID, they might work for some—but only if you use the Prescriptive Model.

Here’s how to trigger a Surge of new clients in your gym and ride the wave to long-term success and profitability.

Chris Cooper details the five reasons some gyms aren’t seeing the post-COVID Surge effect while others are thriving.