Daily Directive: Aug. 31

A woman prepares to lift a barbell, with the words "Two-Brain Business Daily Directive" as a caption.

Daily Update


Your business has two parts: operations and audience.

Operations—the service you provide.

Audience—the people who trade that service for money.

That’s why I call our mentorship practice “Two-Brain Business”: Just like your brain, the two parts of your business have to work together.


Daily Lesson


This week, I’m going to tell you how to maximize both sides of your business.

First, we’re going to talk about how to deliver with true excellence—and how to measure that excellence. Then I’m going to tell you how to build an audience—the right kind, not just a bunch of cold Facebook leads.

Read the introduction, learn to measure your success and take your first steps: “The Two Sides of Your Business.”


Daily Directive


Take the #UNBREAKABLE55 challenge!

Read about it here. Then join the Gym Owners United Facebook group, post “I’m In!” and get to work.

Each weekday, you will:

  1. Review one client’s goals with them.
  2. Publish one piece of content online.
  3. Give praise to one staff member.
  4. Talk about your business to one new person.
  5. Write down one of your processes and make one tiny improvement to it.


Weekly Schedule for Two-Brain Clients


All times Eastern.

Sales Tactics With Jeff Burlingame: 11 a.m. today

Online Coaching With Josh Grenell: 11 a.m. Tuesday

Digital Marketing With Colm O’Reilly: 11 a.m. Wednesday

Personal Training and Online Coaching With Rob Connors: 11 a.m. Thursday

Nutrition Business with Lindsey VanSchoyck: 11 a.m. Friday

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