Author: Chris Cooper

A woman prepares to lift a barbell, with the words "Two-Brain Business Daily Directive" as a caption.

Daily Directive: Sept. 21

The secret to staffing: build a solid platform, give them opportunities according to their life goals and mentor them to reach their goals.

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A chart outlining the path to building a career

Building Careers

Follow these step-by-step instructions to build meaningful careers for fitness coaches on the platform you’ve built for yourself.

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On a green background, the Two-Brain logo and the words "daily brief."

Daily Directive: Sept. 18

What’s really stopping your clients from reaching their goals? Think about it, find the answer, and then solve problems for your clients.

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A clipboard with the Two-Brain Business logo and the words "daily directive."

Daily Directive: Sept. 17

Clients won’t stay if they don’t know they’re winning. Schedule three points on the calendar at which you assess client progress each year.

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On a green background, the Two-Brain logo and the words "daily brief."

Daily Directive: Sept. 15

Client results are incredibly valuable for gym owners because if your clients aren’t getting the results they want, they won’t stay long.

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