
Daily Directive: Sept. 21
The secret to staffing: build a solid platform, give them opportunities according to their life goals and mentor them to reach their goals.

The secret to staffing: build a solid platform, give them opportunities according to their life goals and mentor them to reach their goals.

Follow these step-by-step instructions to build meaningful careers for fitness coaches on the platform you’ve built for yourself.

What’s really stopping your clients from reaching their goals? Think about it, find the answer, and then solve problems for your clients.

What’s really stopping your clients from reaching their goals? If you want to get them results, you have to solve their problems.

Clients won’t stay if they don’t know they’re winning. Schedule three points on the calendar at which you assess client progress each year.

Great coaches focus on the benefits of the workout, not its features—which opens up a world of programming possibilities.

Don’t make this mistake: programming for the features of the gym instead of the goals clients want to achieve.

Client results are incredibly valuable for gym owners because if your clients aren’t getting the results they want, they won’t stay long.

We call our process of goal-setting, review and refinement the Prescriptive Model. It’s key to a gym’s success. Here’s an overview.