Our Mentors

Chris Cooper

Two-Brain Founder and Gym Owner

Chris Cooper believes hard-working business owners are the heart and soul of the economy, and he's dedicated his life to supporting them through mentorship. His goal: help 1 million entrepreneurs find success.

Brian Strump

Owner, Live Active Charlotte

“The best way for me to thank those that helped me in the past would be to do my best to help others create the lives they want for themselves and others."

Anastasia Bennett

Owner, Lifehack Coaching - Former Owner, WOF CrossFit
As a former gym owner who started a new online coaching business for weight loss and mindset, I live my perfect day now. I would love to help you to get there as well!

Greg Strauch

Former Owner, CrossFit Unknown Element

Having sold CrossFit Unknown Element, which boasted 10 programs and 175 members, Greg is now fully committed to helping other gym owners achieve similar success.

Saara Snellman

CEO, CrossFit Kreis 9
Saara’s gym was profitable on Day 1, and she hit 300 members in just two years. Her gym is set up to post revenue records with zero marketing costs: Saara uses a waiting list to replace just 10 members who leave each month.

Cynthia Fotti

Owner, CrossFit Rush
Through mentorship, Cynthia has tripled sales and held her average revenue per member over $250 for 12 months straight. She’s Two-Brain’s nutrition-coaching expert and wants to help other gym owners set up profitable nutrition programs.

Joanne Cogle

CEO, CrossFit CSG
Joanne joined Two-Brain in 2018 and led her gym to double its membership and revenue during the COVID pandemic. A multi-business owner, Joanne is passionate about helping other gym owners succeed.

Joleen Bingham

CEO, 13 Stripes Fitness, Rebuild Fitness Training, Omni Fitness

A very successful multi-gym owner, Joleen is the Tinker North America Mentor. She helps fitness entrepreneurs develop strategies for building wealth and improving leadership skills so they can grow personally and professionally.

Brandi Forbes

Owner/CEO, CrossFit Hermitage
In 2020, Brandi’s gym was leveled by a tornado. She rebuilt her business and reached certified millionaire status just three years later.

Brian Bott

Founder/CEO, Aspire Fitness
With two personal-training facilities that bring in a total of $1.3 million a year, Brian is laser focused on helping others build profitable, sustainable PT businesses, too.

Lauren Black

CEO, Rocktown CrossFit
Lauren started working with Two-Brain in 2019. Now, her gym’s average revenue per member per month has doubled, and total revenue and personal training revenue have almost tripled.

Jay Rhodes

Owner, CrossFit Outlaw North
Jay has been described as leading by example and setting the bar high his entire life. His areas of specialty include working alongside a spouse, maximizing revenue and profit in a small space, and much more.

Eric Conner

CEO, CrossFit Reform

In a very tough California market, Eric built a gym that grosses over $50,000 a month, acquired an AirBNB and became a millionaire.

Scott Romjin

Owner/CEO, CrossFit Plainfield
With more than 30 years of business experience, Scott uses empathy to develop tailored plans that help gym owners take consistent action and produce measurable results fast.

Kourtney Brownlow

Owner, Franklin Strength and Wellness
Kourtney bought a gym with an average revenue per member of $75 and drove that number up to $350.

Colm O’Reilly

Owner, CrossFit Ireland

Owner of one of the longest standing affiliates in Ireland, Colm made his gym more resilient through mentorship, and he has retired from gym all roles but one: He coaches because he loves doing so.

Tim Rainer

CEO, Fit One Five
Tim tripled revenue in just two years and is now a regular on Two-Brain’s leaderboards for average revenue per member and net owner benefit.

Ashley Haun

Former Owner, NIKA Athletics

As a Two-Brain mentor, Ashley teaches gym owners how to solve the same problems she’s faced. Her mission is to build others up, and she specializes in motivational interviewing to help her mentees find their unique leadership styles.

Daniel Purington

Founder and CEO, Woodslawn Fitness

Daniel built a business that grosses more than $500,000 a year in just five years, and he did it in about 3,000 square feet without using paid ads.

Chris Guerrero

Owner, Westchester Fit
With 14 years of industry experience and a profitable gym in New York, Chris invested in real estate, cryptocurrency and the stock market. He reached millionaire status in June 2022.

Tres Kennedy

CEO, WOTOWN.FIT
In his first year working with Two-Brain, Tres took his gym from $7,000 in monthly revenue to $25,000. It now grosses over $30,000 a month with minimal oversight, and Tres reached millionaire status by using his free time to invest in real estate.

Candice Wagner

CEO, CrossFit Iron Horse
After becoming sole owner and rebranding her gym, Candice improved average revenue by more than 67% and quintupled her net owner benefit.

Kenny Markwardt

CEO, Sandpoint Strength and Conditioning

After Kenny worked with Two-Brain Business for two years, Sandpoint Strength more than doubled its revenue. It now boasts a full team of coaches and thrives in Sandpoint, Idaho—a town of just 7,000 people. As a Two-Brain mentor, Kenny’s passion is helping other gym owners become successful.

Stan Skolfield

Co-owner, Skolfield Sports Performance
As a Two-Brain gym, Skolfield Sports Performance more than doubled revenue and average revenue per member. In 2025, the gym was named Parisi Speed School Facility of the Year.

Corey Lewis

CEO, Xtra Mile Fitness
Corey has run his gym for more than 13 years and expanded twice. He now has an 11,000-square-foot gym with more than 10 team members, and the average time of service for staff is an incredible eight years.

Rickard Björnekärr

CEO, Escapist CrossFit Rickard is the CEO of Escapist CrossFit in Berlin, Germany, where he has built one of the most profitable microgyms in the country. He also builds businesses, helps gym owners hit their $100,000 net owner benefit goals, and proves that gym ownership can be profitable and freeing.

Braeden Cordts

CEO, Kôr Fitness and Performance
A doctor of chiropractic, Braeden bought a failed gym then increased headcount by 757%, boosted monthly revenue by 840% and drove length of engagement above 40 months.

Tim Caputo

Owner, One Life Fitness & Nutrition
After taking sole ownership of the gym, Tim doubled its gross revenue. He also improved his personal training revenue by almost 1,200 percent—that revenue stream alone averages $25,000 a month now.

Brian Foley

CEO, Activate

Brian tripled revenue at his gym in just three years and now employs seven full-time staff members who serve 250 high-value clients.

Gary Walsh

Owner, Waterford Warriors, Studio One
Gary took a bootstrapped business from a small storeroom to a 10,000-square-foot facility, and Waterford Warriors has now been recognized as the city’s best gym multiple times.

David Allen

CEO, NBS Fitness and The Ninja Gym
After 11 years in business, David owns two gyms that serve 500-plus members and generate more than $1 million in revenue.

Lisa Palmer

Owner/CEO, Gas Station Fitness and Nutrition Lisa is the Tinker mentor for Europe, and she's dedicated to helping gym owners who have achieved $100,000 net owner benefit reach $1 million net worth. Her focus extends to lifestyle, wealth, leadership and scaling objectives.

Ryan McStockard

CEO, Fit2Live Gym
Ryan reached $100,000 net owner benefit in just 18 months of Two-Brain mentorship and ascended to the Tinker level six months later. In his first three years of mentorship, he increased gross revenue by 76 percent.

Matt Michaud

CEO, EverProven Training & CrossFit
Matt grew monthly revenue from $18,000 to a PR month of $71,000 and created a business that provides freedom for him and careers for others.

Ryan McFadyen

Owner, Ohio Strength—Home of CrossFit Italian Village
Gym owner, MBA holder, real-estate agent, yoga instructor, massage therapist, property investor—Ryan is using his incredible skill set to help others find success.

Getting started

Resources

Create A CrossFit Gym Business Plan

Create a Personal Trainer Business Plan

The Best Gym Management Software Platforms

HOW TO MAKE $100K

State of the Industry