Category: Vision

Turtles All The Way Down

Why Most Businesses Are Just Houses Made of Cards   The scientist Bertrand Russell once gave a public lecture on astronomy. He described how earth

Read More »

It's Two-Brain Day!

Today is the second anniversary of TwoBrainBusiness.com!   I started mentoring gym owners in 2012, after the publication of my first book, Two-Brain Business. For

Read More »

Keeping Wolves Fat

If I asked, “Who’s your nearest competition?” what would your answer be?   We all know the political answer: “Other CrossFit gyms aren’t my competition.

Read More »

What does #CEO mean?

By Jay Williams, Two-Brain Mentor When you think of a CEO, what pops in your head? Money? power? respect? Doing whatever you want? Ruling the

Read More »

The REAL Path to Success

Friends, this is what the path to success looks like (extend to infinity). You’re going to make progress. Then you’re going to backtrack ALMOST to

Read More »

The Idea Machine

I’ve never met a gym owner who didn’t have a great idea. Before January 1, I’ll have done over 1500 free calls with gym owners.

Read More »

Polishers

My father-in-law is 75. He spent his life in a steel mill, raising 5 kids on a tiny salary and running a small farm in

Read More »