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Category: Vision

Why I'm In This

The fitness industry is frustrating. You and I both know it.   As coaches, we face down falsehood every day: lying supplement companies, knockoff trainers,

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…except for the money part.

“We’re six years in, and we’re doing AWESOME. Except for the money part…”   “We have an amazing community. I wouldn’t change a thing about

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Sticking It To The Man

One of the longest words in the English language is “Antidisestablishmentarianism.” It was coined to create a name for 17th-century members of the Anglican Church

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Turtles All The Way Down

Why Most Businesses Are Just Houses Made of Cards   The scientist Bertrand Russell once gave a public lecture on astronomy. He described how earth

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It's Two-Brain Day!

Today is the second anniversary of TwoBrainBusiness.com!   I started mentoring gym owners in 2012, after the publication of my first book, Two-Brain Business. For

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