Category: Vision

On a black background, a shiny red button and a bright green button with a yellow smiley face on it.

Best Lessons of 2019: The Power of Nice

“The Power of Nice” changed Chris Cooper’s life, and he had a chance to put its lessons into practice when under attack in 2019. Here’s how Linda Kaplan Thaler’s book can help you start 2020 off right.

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A portrait of business expert and writer Todd Herman in a blue suit with an urban skyline in the background.

Best Lessons of 2019: The Alter Ego Effect

Struggling trainer Todd Herman got some fake glasses and transformed himself into someone else—a person who could sell more training than anyone else in the building. Here’s how you can use the “alter ego effect” to find success.

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In a patch of snow, an orange crocus with green leaves pokes through to symbolize rebirth.

State of the Fitness Industry: Rebirth

As a microgym owner, you face a lot of challenges. So what should your gym should look like in a year? Here’s Chris Cooper’s advice—consider it his “what I’d do if I were starting today” guide. Short version: Pivot or be left behind.

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A lone figure stands atop a great snowy mountain against a bright blue sky with a sunburst and a few white clouds.

Culture Starts at the Top

Authenticity in business means you have skin in the game. It means you identify with your audience because you are them. Here’s how to create a culture of authenticity that will create trust with clients.

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A lighthouse backlit by a yellow sunset with the words "Do people trust your business?"

The Flywheel Turns on Trust

Every successful business is built on trust. Clients and staff alike know that a solid business will always do the right thing. Read on to find out how you can increase trust with your members and employees.

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A cartoon image depicts an obese man in a white tank top and jeans sitting astride the red planet Mars.

Fat People on Mars

We have not survived millions of years of evolution to sit on the couch and watch Oprah. Read on to find out how fitness professionals are best positioned to lead our species forward and help people find true happiness through health.

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On a black background, an infinity symbol glows, with one half blue and the other loop orange.

Playing the Infinite Game

Are you playing “the infinite game” and trying to build a business that lasts 40 years, provides great careers for coaches and makes them wealthy? If not, here’s exactly how to start thinking long term.

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