Daily Directive: July 6

On a green background, the Two-Brain logo and the words "daily brief."

Daily Update

More than ever, gym owners and coaches need to come together.

We need a unified front in the face of pandemics and regulation.

We need gyms to become more successful so they can help more people.

We need gyms to last longer so we don’t keep repeating the same rookie mistakes in the industry.

We need a unified data set to show what’s working.

And we need, as a group, to tell a new story about health and fitness.


Daily Lesson


I found Seth’s blog in 2006. I’d already been producing content, but it wasn’t good. I was just putting my opinion out there.

Following Seth’s guidance, I went from owning a failing gym to owning an incredibly successful one. And my larger company—Two-Brain Business—is built on Seth’s strategies and ethos.

Seth taught me how to tell good stories—sticky stories—that were real and true. He taught me how to relate to my audience better, how to make a point and how to ask a question. Those were the first lessons.

Over time, I learned that we’re all storytellers, and that business isn’t really about the price you charge or the service you provide. It’s about how you make people feel—and you make them feel things by telling better stories.

Seth Godin is my dream presenter.

Here’s why I want him to speak to you at the Two-Brain Summit.


Daily Directive


Read why we’re bringing Seth Godin’s knowledge to you at the 2020 Two-Brain Summit.

Watch: “Make a Promise and Keep It”


Weekly Schedule for Two-Brain Clients


All times Eastern.

Guided Meditations With Colm O’Reilly: 8 a.m. each weekday (in Growth Group on Facebook)

Sales Tactics With Jeff Burlingame: 11 a.m. Monday

Online Coaching With Josh Grenell: 11 a.m. Tuesday

Digital Marketing With Colm O’Reilly: 11 a.m. Wednesday

Personal Training and Online Coaching With Rob Connors: 11 a.m. Thursday

Nutrition Business with Lindsey VanSchoyck: 11 a.m. Friday

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