Businesses spend huge amounts of money trying to find out what their clients want. But there’s a simple way to find the definitive answer. Here it is: Ask them. Don’t guess.
Coaches can make a great living in the fitness industry now, and gym ownership isn’t the only way to do it. In this series, Chris Cooper will show you all your options and tell you step by step how to create a career as a coach.
What can a former FBI hostage negotiator teach a business owner? The answer: a great deal. Chris Cooper explains how the Chris Voss book “Never Split the Difference” helped him handle tough conversations.
How Mike Michalowicz’s book “Clockwork” helped Chris Cooper figure out his Queen Bee Role and devote his time to the things that really move the needle in his business.
“The Power of Nice” changed Chris Cooper’s life, and he had a chance to put its lessons into practice when under attack in 2019. Here’s how Linda Kaplan Thaler’s book can help you start 2020 off right.
Struggling trainer Todd Herman got some fake glasses and transformed himself into someone else—a person who could sell more training than anyone else in the building. Here’s how you can use the “alter ego effect” to find success.
As a microgym owner, you face a lot of challenges. So what should your gym should look like in a year? Here’s Chris Cooper’s advice—consider it his “what I’d do if I were starting today” guide. Short version: Pivot or be left behind.
Chris Cooper explains why it’s up to fitness professionals to lead humankind’s pursuit of happiness.
Authenticity in business means you have skin in the game. It means you identify with your audience because you are them. Here’s how to create a culture of authenticity that will create trust with clients.
