Struggling trainer Todd Herman got some fake glasses and transformed himself into someone else—a person who could sell more training than anyone else in the building. Here’s how you can use the “alter ego effect” to find success.
As a microgym owner, you face a lot of challenges. So what should your gym should look like in a year? Here’s Chris Cooper’s advice—consider it his “what I’d do if I were starting today” guide. Short version: Pivot or be left behind.
Chris Cooper explains why it’s up to fitness professionals to lead humankind’s pursuit of happiness.
Authenticity in business means you have skin in the game. It means you identify with your audience because you are them. Here’s how to create a culture of authenticity that will create trust with clients.
Every successful business is built on trust. Clients and staff alike know that a solid business will always do the right thing. Read on to find out how you can increase trust with your members and employees.
We have not survived millions of years of evolution to sit on the couch and watch Oprah. Read on to find out how fitness professionals are best positioned to lead our species forward and help people find true happiness through health.
Chris Cooper shares valuable insight on success, competition and the entrepreneur’s mindset.
Are you playing “the infinite game” and trying to build a business that lasts 40 years, provides great careers for coaches and makes them wealthy? If not, here’s exactly how to start thinking long term.
The journey from start-up to legacy passes through four phases: Founder Phase, Farmer Phase, Tinker Phase and Thief Phase. Here’s how a mentor helps you along the path.
