Category: Vision

A lighthouse backlit by a yellow sunset with the words "Do people trust your business?"

The Flywheel Turns on Trust

Every successful business is built on trust. Clients and staff alike know that a solid business will always do the right thing. Read on to find out how you can increase trust with your members and employees.

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A cartoon image depicts an obese man in a white tank top and jeans sitting astride the red planet Mars.

Fat People on Mars

We have not survived millions of years of evolution to sit on the couch and watch Oprah. Read on to find out how fitness professionals are best positioned to lead our species forward and help people find true happiness through health.

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On a black background, an infinity symbol glows, with one half blue and the other loop orange.

Playing the Infinite Game

Are you playing “the infinite game” and trying to build a business that lasts 40 years, provides great careers for coaches and makes them wealthy? If not, here’s exactly how to start thinking long term.

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A road made of golden bricks leads off toward a sunburst above green fields in the distance.

The Two-Brain Wealth Map

It’s taken Two-Brain Business years and tens of thousands of one-on-one phone calls with entrepreneurs to map the path to wealth—real wealth. You haven’t heard about this map before because it didn’t exist. Now it does.

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Two red doors in a grey wall; a sign above one says "hold" and the sign above the other says "flip."

The Non-Exit Exit

The “flip” mentality is everywhere. If you watch television, you’ll see homes being bought, repaired and “flipped” as a business model. If you’re on Instagram,

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A wooden sign in a dense boreal forest reads "Turn Left," with a path heading off into the distance.

Mapping the Path to Wealth

This week, I’ve been writing about wealth. My mission is to make one million entrepreneurs wealthy. I’m going to start with fitness entrepreneurs. Because they

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A fishing rod with a gleaming gold reel sits in a holder on a boat with a brilliant blue sky and sun above an ocean with small whitecaps.

Defining Real Wealth

A simple tale of a businessman and a fisherman reminds that wealth takes different shapes. Material ownership is a part of it, of course, but real wealth is freedom.

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