
The Founder’s Dilemma
Chris Cooper explains why you must replace yourself in every role with people who are better than you. And that includes the role of CEO.

Chris Cooper explains why you must replace yourself in every role with people who are better than you. And that includes the role of CEO.
Racism has no place in the world, and we need to come together to end injustice.

The daily update. Today’s Tactic: Wherever you are in the reopening process, communicate your plans to your clients.

The daily update. Today’s Tactic: Create content for prospective clients who are worried lifting weights will cause them to get bulky.

Chris Cooper takes you through a series of exercises to help you identify which of your clients need which of the core services you offer.

How to rebuild your gym with four pillars: nutrition coaching, group exercise coaching, personal exercise coaching and online coaching.

The covid challenge is an opportunity for rebirth: to emerge from the jungle as a mature business. Either way, it will teach you where your backbone is. It will teach you to fight.

Your gym is going through a rite of passage, and it won’t emerge the same as was two months ago. The “covid correction” is just a natural and necessary part of evolution in the fitness industry.

The daily update. Today’s Tactic: Reimagine your “perfect day.” Knowing what you do now, how does it change?