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Two-Brain CEO John Franklin with gym owners Steven Smith and Andreia Onofre Smith and text "NO TURNING BACK NOW"

We Are About to Open a Gym … Now What?

September 17, 2026 Podcast
John leads a live mentorship session with Steven and Andreia, who are 40 days from opening their first gym after nine years of planning.
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Two-Brain mentees Steven and Andreia with their family, their gym and text "WHAT WE FIXED BEFORE THEY OPENED"

What Really Happens in a Two-Brain Mentorship Session

September 16, 2026 Gym Operations
People ask us all the time what a Two-Brain mentorship session really looks like. It’s easier to show than explain, so here’s a real one.
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CrossFit gym owner and Two-Brain mentor Daniel Purington speaking at the Two-Brain Summit

This Gym Owner Ditched His Cheap On-Ramp and Doubled His Revenue

September 15, 2026 Hiring Staff
Daniel Purington rebuilt his onboarding process, more than doubling his revenue and solving his biggest staffing problems.
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Gym owner Dan Purington and Two-Brain CEO John Franklin with text "FROM $20K TO $60K MONTHS"

How This Gym Generates $700K Revenue With Only 190 Members

September 14, 2026 Podcast
Two-Brain mentor Dan Purington runs a CrossFit affiliate doing north of $700,000 a year in revenue with fewer than 200 members.
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Two-Brain CEO John Franklin with text "STOP BLAMING YOUR BUDGET"

How to Hire A-Players and Double Your Gym Revenue

September 10, 2026 Podcast
If you can’t attract great coaches, the fix probably isn’t your job post. Can your gym afford to pay A-players what they’re worth?
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Gym owner Darren Thornton with text "SOLVE YOUR STAFFING PROBLEMS"

From Part-Timers to A-Players: How Smart Gyms Fund Real Careers

September 9, 2026 Hiring Staff
Struggling to hire and keep good coaches? Learn why your gym's staffing problems are really a pricing problem.
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