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Gym owner on laptop with stop sign and text "Watch this before hiring a mentor"

Don’t Hire a Gym Business Mentor Until You Listen to This

March 12, 2026 Podcast
Chris Cooper walks gym owners through the Mentor Match exercise, a step-by-step process for identifying exactly the right mentor.
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An adventure archeologist discovers a gold box labeled "mentor."

How to Find a Mentor and Actually Get Results

March 11, 2026 Personal Development
Most gym owners hire the wrong mentor for the wrong reasons. Follow Chris Cooper's plan to find the business help you need.
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A frustrated gym owner says "I need more clients!" while the caption says, "No, she actually needs a plan."

What’s the Real Reason Your Gym Isn’t Growing?

March 10, 2026 Gym Operations
It isn't a lack of clients. Chris Cooper puts on his mentor hat and digs in to get to the root of gym growth problems.
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Two-Brain founder Chris Cooper with text "What to fix next in your gym"

What’s the Real Reason Your Gym Isn’t Growing?

March 9, 2026 Podcast
You don’t need more knowledge to grow your gym; you need clarity and a step-by-step plan. Here's how to find your next priority.
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A photo of a barbell in an empty functional fitness gym.

Chris Cooper’s Letter to CrossFit Affiliates as CEO Don Faul Resigns

March 6, 2026 News and Views
Change continues at CrossFit LLC. Chris Cooper has good news and four steps affiliates can take in a time of uncertainty.
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Gym owner Joe Rouse with text "How this gym owner found gaps in his marketing"

More Leads in 60 Minutes: He Found the Leaks Most Gym Owners Miss

March 5, 2026 Podcast
Joe Rouse ran the “1-Hour Marketing Audit” on his gym and uncovered gaps in his marketing—even after 12 years in business.
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