
Going Deep: The Value of a Niche Audience
Could you earn more money by going deeper instead of being broad, general and inclusive? Chris Cooper examines the opportunities created by specialization.

Could you earn more money by going deeper instead of being broad, general and inclusive? Chris Cooper examines the opportunities created by specialization.

To succeed in the new era of gym ownership, you have to go deeper to build a connection with each client. Here’s how to do it.

The daily update. Today’s Tactic: Map the journey all your new clients will take through your business.

Two-Brain Coaching co-founder Josh Martin explains the principles of great post-COVID coaching.

The Covid lockdown created a lot of opportunities to learn. One of the most important lessons: Coaches must connect with clients one on one.
Chris Cooper speaks to fitness entrepreneurs about how to sell your new services post-COVID, how to create great content and why you should be expensive or free.
Sales expert Jeff Burlingame with actionable steps for making sales during COVID-19.

We freely share enough “secrets” to help gym owners thrive. Many of those gym owners then use the profit from our free material to pay for mentorship—which is our real service.

Your Gym 2.0 Worksheet Part 2: How to create hybrid service packages that are perfect for your best clients and what to charge for them.