The Covid Crisis has reinforced our core value to our clients: We sell coaching, not access to equipment. That means we now have the opportunity to ask ourselves, “What should we be coaching?”
Josh Martin (co-founder of Two-Brain Coaching and a Certified Two-Brain Business Mentor) says coaches need to look at the bigger picture. At Josh’s gym, CrossFit For Glory, coaches take the “sleep, eat, move and manage” approach with clients. The true value of coaching, Josh said, is in helping a client move closer to his or her goal—and that takes more than a training plan.
Listen to Josh on Two-Brain Radio: Click here.
Map your client journey: What is a new client’s first conversation in your gym? How do you deliver your recommendation (or prescription) to get them to their goals? What’s their first step?
Two-Brain clients—Step-by-step instructions are on the Growth ToolKit: Client Journey, Milestones 1-4.
Weekly Specialist Zoom Schedule for Two-Brain Clients
(All times Eastern)
Guided Meditations With Colm O’Reilly: 8 a.m. each weekday
Online Coaching Office Hours with Josh Grenell: 11 a.m. on Tuesday and Wednesday
Sales Tactics With Jeff Burlingame: 3 p.m. Wednesday
The Online and Personal Training Business with Rob Connors: 11 a.m. Thursday
Nutrition Business with Lindsey VanSchoyck: 11 a.m. Friday
Chris Cooper: The New Client Journey: Motivational Interviewing