Coronavirus Response: May 25

A black and red graphic image of the coronavirus with the words "daily brief."

Daily Update


The Covid Crisis has reinforced our core value to our clients: We sell coaching, not access to equipment. That means we now have the opportunity to ask ourselves, “What should we be coaching?”

Josh Martin (co-founder of Two-Brain Coaching and a Certified Two-Brain Business Mentor) says coaches need to look at the bigger picture. At Josh’s gym, CrossFit For Glory, coaches take the “sleep, eat, move and manage” approach with clients. The true value of coaching, Josh said, is in helping a client move closer to his or her goal—and that takes more than a training plan.

Listen to Josh on Two-Brain Radio: Click here.


Today’s Tactic


Map your client journey: What is a new client’s first conversation in your gym? How do you deliver your recommendation (or prescription) to get them to their goals? What’s their first step?

Two-Brain clients—Step-by-step instructions are on the Growth ToolKit: Client Journey, Milestones 1-4.


Weekly Specialist Zoom Schedule for Two-Brain Clients

(All times Eastern)

Guided Meditations With Colm O’Reilly: 8 a.m. each weekday

Online Coaching Office Hours with Josh Grenell: 11 a.m. on Tuesday and Wednesday

Sales Tactics With Jeff Burlingame: 3 p.m. Wednesday

The Online and Personal Training Business with Rob Connors: 11 a.m. Thursday

Nutrition Business with Lindsey VanSchoyck: 11 a.m. Friday


Key Resources


Chris Cooper: The New Client Journey: Motivational Interviewing


Click here to visit and bookmark our COVID resources page.


One more thing!

Did you know gym owners can earn $100,000 a year with no more than 150 clients? We wrote a guide showing you exactly how.