
How to Say “No” to Discounts
Gym owners are often asked to cut their rates. Here’s exactly what to say when the next person asks you for 10 percent off—or more.

Gym owners are often asked to cut their rates. Here’s exactly what to say when the next person asks you for 10 percent off—or more.

Thinking of offering a paid-in-full discount? Read this first and avoid making errors that can destroy your business.

The key to increasing the value of your services? It’s all about “with-ness.”

Chris Cooper shares the wisdom of gym owners whose average revenue per member ranges from $301 to $410 per month.

Appreciation closes the loop on value. There are some obvious ways to show appreciation but also some you might not have thought of.

Chris Cooper introduces two more elements of value and tells you how they’ll result in happier clients and more income.

You deserve to be paid what you’re worth. So how do you earn more? By increasing the value of the service to your client.

Chris Cooper describes three strategies you can use to grow your revenue and provides guides you can download for free today.

Chris Cooper reveals the top 15 Two-Brain gyms by revenue and shares the secrets from the owners who earned spots on the leaderboard.