Category: Selling Gym Memberships

Consumers and Clients

If you’re selling a product, they’re the same people. But we’re selling a service. What’s the difference? A consumer is paying attention. They read your

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The Currency of Coffee

What’s your coffee worth? Depending on the time of day, that value could range from .30 to 5.00. As I wrote in “The Boldness Bump,”

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Intake Assessments

Today I received an email advertising a new “assessment tool” for coaches to use during their OnRamp program. It’s huge and pretty and probably well-programmed.

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