
State of the Industry: Revenue Opportunities
Chris Cooper presents revenue breakdowns from gyms and explains how gym owners can diversify to make more in 2022.

Chris Cooper presents revenue breakdowns from gyms and explains how gym owners can diversify to make more in 2022.

Group yoga classes are your discount offering. Your premium offering? One-on-one sessions. Here’s how to make them happen.

Your clients have friends who would be perfect for your gym—but they won’t just appear. Here’s how to connect with them.

Kyle McGough runs a D1 franchise — and the leader of all Two-Brain clients in set, show and close rates for September.

Tempted to offer prospective clients discounts and free months? Chris Cooper has a better way to get them to sign on the dotted line.

Gym owners are often asked to cut their rates. Here’s exactly what to say when the next person asks you for 10 percent off—or more.

Thinking of offering a paid-in-full discount? Read this first and avoid making errors that can destroy your business.

The key to increasing the value of your services? It’s all about “with-ness.”

Chris Cooper shares the wisdom of gym owners whose average revenue per member ranges from $301 to $410 per month.