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A confident, happy gym owner poses in his facility.

World-Class Business Models for $100,000 Monthly Revenue

July 1, 2025 Vision
Chris Cooper digs into the plans that support top gyms that earn between $61,000 and $114,000 every month.
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Text "$60K-$100k Monthly Gym Revenue" over gym background with money

How These Gyms Generate Over $60K in Monthly Revenue

June 30, 2025 Podcast
Chris Cooper shares quotes and tactical insights directly from gym owners who are generating $60K-$100K+ per month.
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A clearly frustrated gym owner shakes his head.

How to Fix 17 Years of Big-Group Mistakes

June 27, 2025 News and Views
Mike Warkentin's pursuit of "more members" cost him money. Don't make the same mistake. Create high-value service packages instead.
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Gym owner Erik Zeyher with text: $0 to $200K in Semi-Private Training Revenue

From $0 to $200,000 in Semi-Private Training Revenue

June 26, 2025 Podcast
Hear exactly how Erik Zeyher’s gym, Warlock CrossFit, generates over $200,000 in annual revenue from its semi-private training program.
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A coach delivering semi-private personal training helps one client while others work out in the background.

Why Every CrossFit Gym Should Offer Semi-Private Personal Training

June 25, 2025 Selling Gym Memberships
Nothing but the hard numbers from Chris Cooper. Make your decisions based on this data from thousands of gyms around the world.
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Four smiling clients arrive for a semi-private personal training at a gym.

The Definitive Launch Playbook for Semi-Private Training in Gyms

June 24, 2025 Selling Gym Memberships
Chris Cooper and Daniel Purington lay out the prerequisites and sales plan for launching a high-value service that's worth $250 an hour.
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