What is the TwoBrain Workshop?

Last night, CrossFit’s EOD (Email of the Day) mentioned our local mentorship project: the TwoBrain Workshop.

 

After noticing that many of my seed clients at Catalyst are entrepreneurs, I started offering little seminars to them: Facebook Marketing, Affinity Marketing, and other burning topics.

 

Since many of the first lessons I shared in Two-Brain Business were taken from books and mentors in the non-fitness realm, it was easy to apply the lessons from my books to other local entrepreneurs. In fact, I was having SO much fun that I bought a 7800sqft building, and opened a coworking space, boardroom, and incubator offices. (www.twobrain.com/workshops)

 

And then something amazing happened.

 

The local entrepreneurs who come in for coffee, or to use coworking space, or to use our boardroom invariably ask about CrossFit. We’re not just leading CrossFit owners to real entrepreneurship; we’re leading entrepreneurs to CrossFit.

That’s a million-watt win.

 

In fact, we’ve shut off all other marketing at the gym and now just focus on talking to people who come into the Workshop for coffee.

 

Many of them rent the boardroom for meetings…and ask us to build a short workout into their day! Some, seeking to lease office space, are requesting a gym membership quote as part of their lease. It’s crazy.

 

But here’s my favorite part:

 

Years ago, I realized that CrossFit gym owners have to learn good business practices MUCH faster than most other business owners. Because of the low barrier to entry, it’s very easy to open a CrossFit gym…and very hard to keep one open. That means thousands of people have jumped into entrepreneurship with very little preparation, and then SCRAMBLE to learn things as fast as possible. This isn’t the way it’s usually done.

CrossFit gym owners are also faster learners for other reasons: we have good networks; we all have to start from scratch, without guidance; and our brains are fit.

 

So gym owners in the TwoBrain family started asking, “Can I do that, too?” and I started sharing the model with them. No surprise: many asked how they could open a Workshop of their own, and start helping local business owners. We’re working on that now.

 

It’s a two-sided business model, and I’m having the time of my life. If you’re in the Sault, come and visit. If you’re not, come and visit anyway.

Why I’m Headed To CrossFit HQ

It’s no secret that I worked on the CrossFit HQ Media team for years. I’m still an irregular contributor to the Journal on business-related ideas.

 

My relationship with the Journal, the Hope team and Greg Glassman himself is too long for one letter, but here are the highlights, and how the conversation benefits YOU:

 

In 2013, after serving as Regional Media Director (and helping with the CrossFit Community Page), Greg called my gym to ask if I’d meet him in Seattle. Of course, I flew out. After a long night at the Four Seasons, I met some of his friends for coffee at the original Starbucks. Sevan Metossian, Jimi Letchford, and Andy Stumpf were there for coffee, and they asked what kind of business advice I’d been giving gyms.

 

Many readers will know that I was mentoring gyms for a website company at the time. The HQ staff asked what I was telling other gym owners–they were nervous, and rightly so. Other “consultants” had steered the community wrong before, in my opinion. I shared my views on mentors vs. consultants. They supported me (as they always do), but made it clear they couldn’t overtly endorse anyone as a CrossFit business expert. Late for my flight, I walked back to the hotel; made a handshake deal with Greg in the parking lot (my only ‘ask’ was for the chris@crossfit.com email address, which I still have) and flew home.

 

The next big conversation about business came at the 2014 Games. I flew out to Carson hoping to meet with Jeff Glassman about my CrossFit Brain project. That, too, was supported by HQ (I was sent to chess matches and memory contests; and wrote several articles that were unpublished as the “big soda” campaign began to take shape.) But the trip was worthwhile because the conversation turned back to business–my true passion.

 

During a long night in the bar at the Hilton with Sevan and my new friend Jeff Cain, the conversation about libertarianism and the affiliate model shifted a bit. I extolled the opportunity created by CrossFit–15,000 new entrepreneurs–but suggested that guidance was more powerful than a blank slate. Best practices, supported by data, could be delivered in a flexible way that didn’t approach a “franchisee” model. They listened, and an amazing thing happened: affiliate owners approached the table, one after another, to thank me for the help. I didn’t plan it, of course. But the social proof was powerful. And we were all encouraged to keep talking.

 

I spent the next few years building my toolbox as a mentor. When I left the software company to found Two-Brain Business, it was because I saw my responsibility as a gym owner, publisher and mentor as something far beyond selling websites and online courses. As soon as I applied to be an official CEU provider for CrossFit, Inc., Sevan (and Tyson Oldroyd) jumped in to support me again: they sent a producer to my first seminar in Charlotte. Highlights were published in the Journal in a 13-part series.

 

As case studies of gym turnarounds and affiliate success stories started to pile up, and I started to collect before/after data, the conversation became more and more frequent. I had great discussions at the Games this year, and followed up with calls with more HQ staff afterward. Finally, I was invited to Scotts Valley to record an episode for the new CrossFit podcast. And I’m on a plane now.

 

I’m going to HQ to talk about my own failures and successes, but also to continue the conversation about the business of being an affiliate. The CrossFit Movement is saving lives and changing the face of health, and affiliates are the conduits. We need support, including objectively-collected data on best practices. Currently, the collective knowledge of gym owners revolves around trickle-down myths and guesses, trials and errors. It’s NOT necessary for you–or me–to repeat every single error made by every other affiliate on the road to success. That’s the reason mentorship is so successful; why TwoBrain has rapidly become the largest mentoring practice for gyms in the world; and why I’m writing this from a plane headed to California.

 

But the reason I’ve been invited to talk about this is because HQ has ALWAYS been open to the conversation; they’ve always been supportive of my ideas and vision. HQ isn’t a server farm occupied by robots; it’s a group of great people changing the world, and cautiously aware of their influence. They’re humble, but they know their support carries mountains of weight. I’m honored by their trust, and accepting of the multi-year road to reach this point.

 

Stay tuned. I’m here to represent YOU. And as I’ve done since my first blog post in 2009, I’ll tell you all about it.

8 Best Things You Can Do For Your Metabolism

8 Best Things You Can Do For Your Metabolism

Sed egestas, ante et vulputate volutpat, eros pede semper est, vitae luctus metus libero eu augue. Morbi purus libero, faucibus adipiscing, commodo quis, gravida id, est. Sed lectus. Praesent elementum hendrerit tortor. Sed semper lorem at felis. Vestibulum volutpat, lacus a ultrices sagittis, mi neque euismod dui, eu pulvinar nunc sapien ornare nisl. Phasellus pede arcu, dapibus eu, fermentum et, dapibus sed, urna.

Morbi interdum mollis sapien. Sed ac risus. Phasellus lacinia, magna a ullamcorper laoreet, lectus arcu pulvinar risus, vitae facilisis libero dolor a purus. Sed vel lacus. Mauris nibh felis, adipiscing varius, adipiscing in, lacinia vel, tellus. Suspendisse ac urna. Etiam pellentesque mauris ut lectus. Nunc tellus ante, mattis eget, gravida vitae, ultricies ac, leo. Integer leo pede, ornare a, lacinia eu, vulputate vel, nisl.

Suspendisse mauris. Fusce accumsan mollis eros. Pellentesque a diam sit amet mi ullamcorper vehicula. Integer adipiscing risus a sem. Nullam quis massa sit amet nibh viverra malesuada. Nunc sem lacus, accumsan quis, faucibus non, congue vel, arcu. Ut scelerisque hendrerit tellus. Integer sagittis. Vivamus a mauris eget arcu gravida tristique. Nunc iaculis mi in ante. Vivamus imperdiet nibh feugiat est.

10 Rapid-Fire Fat-Burning Workouts

10 Rapid-Fire Fat-Burning Workouts

Sed egestas, ante et vulputate volutpat, eros pede semper est, vitae luctus metus libero eu augue. Morbi purus libero, faucibus adipiscing, commodo quis, gravida id, est. Sed lectus. Praesent elementum hendrerit tortor. Sed semper lorem at felis. Vestibulum volutpat, lacus a ultrices sagittis, mi neque euismod dui, eu pulvinar nunc sapien ornare nisl. Phasellus pede arcu, dapibus eu, fermentum et, dapibus sed, urna.

Morbi interdum mollis sapien. Sed ac risus. Phasellus lacinia, magna a ullamcorper laoreet, lectus arcu pulvinar risus, vitae facilisis libero dolor a purus. Sed vel lacus. Mauris nibh felis, adipiscing varius, adipiscing in, lacinia vel, tellus. Suspendisse ac urna. Etiam pellentesque mauris ut lectus. Nunc tellus ante, mattis eget, gravida vitae, ultricies ac, leo. Integer leo pede, ornare a, lacinia eu, vulputate vel, nisl.

Suspendisse mauris. Fusce accumsan mollis eros. Pellentesque a diam sit amet mi ullamcorper vehicula. Integer adipiscing risus a sem. Nullam quis massa sit amet nibh viverra malesuada. Nunc sem lacus, accumsan quis, faucibus non, congue vel, arcu. Ut scelerisque hendrerit tellus. Integer sagittis. Vivamus a mauris eget arcu gravida tristique. Nunc iaculis mi in ante. Vivamus imperdiet nibh feugiat est.

At What Age Does a Person’s Metabolism Start to Slow?

At What Age Does a Person’s Metabolism Start to Slow?

Sed egestas, ante et vulputate volutpat, eros pede semper est, vitae luctus metus libero eu augue. Morbi purus libero, faucibus adipiscing, commodo quis, gravida id, est. Sed lectus. Praesent elementum hendrerit tortor. Sed semper lorem at felis. Vestibulum volutpat, lacus a ultrices sagittis, mi neque euismod dui, eu pulvinar nunc sapien ornare nisl. Phasellus pede arcu, dapibus eu, fermentum et, dapibus sed, urna.

Morbi interdum mollis sapien. Sed ac risus. Phasellus lacinia, magna a ullamcorper laoreet, lectus arcu pulvinar risus, vitae facilisis libero dolor a purus. Sed vel lacus. Mauris nibh felis, adipiscing varius, adipiscing in, lacinia vel, tellus. Suspendisse ac urna. Etiam pellentesque mauris ut lectus. Nunc tellus ante, mattis eget, gravida vitae, ultricies ac, leo. Integer leo pede, ornare a, lacinia eu, vulputate vel, nisl.

Suspendisse mauris. Fusce accumsan mollis eros. Pellentesque a diam sit amet mi ullamcorper vehicula. Integer adipiscing risus a sem. Nullam quis massa sit amet nibh viverra malesuada. Nunc sem lacus, accumsan quis, faucibus non, congue vel, arcu. Ut scelerisque hendrerit tellus. Integer sagittis. Vivamus a mauris eget arcu gravida tristique. Nunc iaculis mi in ante. Vivamus imperdiet nibh feugiat est.

Tap into DNA to Lose 33% More Weight

Tap into DNA to Lose 33% More Weight

Sed egestas, ante et vulputate volutpat, eros pede semper est, vitae luctus metus libero eu augue. Morbi purus libero, faucibus adipiscing, commodo quis, gravida id, est. Sed lectus. Praesent elementum hendrerit tortor. Sed semper lorem at felis. Vestibulum volutpat, lacus a ultrices sagittis, mi neque euismod dui, eu pulvinar nunc sapien ornare nisl. Phasellus pede arcu, dapibus eu, fermentum et, dapibus sed, urna.

Morbi interdum mollis sapien. Sed ac risus. Phasellus lacinia, magna a ullamcorper laoreet, lectus arcu pulvinar risus, vitae facilisis libero dolor a purus. Sed vel lacus. Mauris nibh felis, adipiscing varius, adipiscing in, lacinia vel, tellus. Suspendisse ac urna. Etiam pellentesque mauris ut lectus. Nunc tellus ante, mattis eget, gravida vitae, ultricies ac, leo. Integer leo pede, ornare a, lacinia eu, vulputate vel, nisl.

Suspendisse mauris. Fusce accumsan mollis eros. Pellentesque a diam sit amet mi ullamcorper vehicula. Integer adipiscing risus a sem. Nullam quis massa sit amet nibh viverra malesuada. Nunc sem lacus, accumsan quis, faucibus non, congue vel, arcu. Ut scelerisque hendrerit tellus. Integer sagittis. Vivamus a mauris eget arcu gravida tristique. Nunc iaculis mi in ante. Vivamus imperdiet nibh feugiat est.