Yesterday, I wrote that “Your Clients Are Not Your Friends.” It’s a lesson that many of us have had to learn slowly, painfully, and repeatedly.
Why do people stick around your gym for the long-term? Is it excitement? Novelty? Education? A combination? Any of these might be the
For nearly 10 years, I’ve been telling people to “create more content!” and “write every damn day!” I’ve issued challenges, check-ins and accountability partners. I
How the wrong marketing can actually hurt what matters: your retention rate. “Customer satisfaction is useless. Customer loyalty is priceless.” Jeffrey Gitomer Plot
On my first day as a CrossFit gym, I had zero clients. No one walked through the door. Ditto the second day. On the third
“Jane is a great client, but she’s never really been part of the community. I don’t think she’s ever come to a single event outside
It is better to remain silent at the risk of being thought a fool, than to talk and remove all doubt of it. A
