In “the middle” of the fitness industry, gym owners are charging more for group fitness classes and slowly being pushed out because they can’t move toward individualization. Chris Cooper looks at the spectrum in the industry and the threat to gyms in no person’s land.
Change is happening faster than ever before in the fitness industry. In this series, Chris Cooper shares his insights into the industry data that matters to you. He’ll tell you what we know, what others know, and how it all affects your business.
Starting a business is like pushing a flywheel. In this article, Chris Cooper tells you how to install six handles on your flywheel so you can start building incredible momentum today.
You need to improve your length of engagement (LEG). What’s at stake? An extra $45,000 per year for you—without attracting one single extra client or taking on one more dollar of cost. Check out how our mentors can help you drive up your LEG.
If you spend one minute building a marketing funnel or setting up an ad, spend 10 minutes working on your sales process. Then spend 20 minutes keeping your current clients. Here’s why.
Orangetheory and other chains are going to beat microgym owners who sell group training and nothing else. But our business isn’t actually the same as their business. Here’s how to set yourself apart.
Our mission is to make 1,000,000 fitness entrepreneurs wealthy. Read on to discover the four steps we’re taking to get to that goal.
Here’s how to use your genuine, authentic story to create a brand no other business can compete with. Follow these steps to surge ahead of the pack.
Gym ownership is not a zero-sum game. To get a new client, I don’t have to take one of yours.
In fact, it’s a positive-sum game. As more gyms open, things get better for everyone. Here’s why.
