Gym ownership is not a zero-sum game. To get a new client, I don’t have to take one of yours.
In fact, it’s a positive-sum game. As more gyms open, things get better for everyone. Here’s why.
When you own a business, you have to stop being a technician and start being an owner. So eventually you replace yourself as a coach. Check out Chris Cooper’s current process, which was developed after many costly mistakes.
“It’s not you; it’s me.” Cancellations in your gym are hard to take. When you build a career around caring for 150 clients, you form
I remember August 2008 all too clearly. I had cancellations. I had unforeseen bills. I had clients who wanted to put their membership on hold;
Chris: 00:01 – Eden Watson is the client success manager at Two-Brain Business. I usually call her the right brain of Two-Brain. Today we’re going
Mateo: 00:00 – Hey, it’s Mateo of Two-Brain Marketing. On this edition of the Two-Brain Marketing podcast. I’m talking to a very, very close friend
Greg: 00:00 – Hey everybody, it’s Greg with Two-Brain Media, and on this week’s episode we talked to Jay Williams. Jay Williams is the Director
Yesterday, I wrote that “Your Clients Are Not Your Friends.” It’s a lesson that many of us have had to learn slowly, painfully, and repeatedly.
Why do people stick around your gym for the long-term? Is it excitement? Novelty? Education? A combination? Any of these might be the
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