Orangetheory and other chains are going to beat microgym owners who sell group training and nothing else. But our business isn’t actually the same as their business. Here’s how to set yourself apart.
Our mission is to make 1,000,000 fitness entrepreneurs wealthy. Read on to discover the four steps we’re taking to get to that goal.
Here’s how to use your genuine, authentic story to create a brand no other business can compete with. Follow these steps to surge ahead of the pack.
Gym ownership is not a zero-sum game. To get a new client, I don’t have to take one of yours.
In fact, it’s a positive-sum game. As more gyms open, things get better for everyone. Here’s why.
When you own a business, you have to stop being a technician and start being an owner. So eventually you replace yourself as a coach. Check out Chris Cooper’s current process, which was developed after many costly mistakes.
“It’s not you; it’s me.” Cancellations in your gym are hard to take. When you build a career around caring for 150 clients, you form
I remember August 2008 all too clearly. I had cancellations. I had unforeseen bills. I had clients who wanted to put their membership on hold;
Chris: 00:01 – Eden Watson is the client success manager at Two-Brain Business. I usually call her the right brain of Two-Brain. Today we’re going
Mateo: 00:00 – Hey, it’s Mateo of Two-Brain Marketing. On this edition of the Two-Brain Marketing podcast. I’m talking to a very, very close friend
