By Brian Alexander, TwoBrain Mentor Retention strategies centered around automation and innovation. When it comes to “retention”, there is no silver bullet. Every gym is
Why do people stick around your gym for the long-term? Is it excitement? Novelty? Education? A combination? Any of these might be the primary reason.
[An excerpt from Help First: Sell Less. Profit More.] Over the last few years, I’ve worked with consulting clients to help them open their businesses
by Ken Andrukow, Two-Brain Mentor [Editor’s Pun-meter: “ARM” is our acronym for “Average Revenue per Member.”] My career as a coach and gym owner started
We want to make your coaches better. We train the two sides of a coaching brain: the left (analytical) and the right (emotional.) We want
If you loved the “Legends” podcast with Brian Alexander and Tyler Belanger, you’ll love this: a live video demo of a SpinalFit class, led by
You have “rules.” Do your clients know? Do you make exceptions? (If so, you don’t have rules.) Here’s a great way to present and explain
What does your audience really want? In “Help First,” I walk through the process of building a business around its benefit to a client. Large
By Jason Brown, owner of CrossFit 781 Over the past decade, CrossFit’s growth has been explosive and there is no slowdown in sight. Since I
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