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Category: Member Retention

Client Bill of Rights

You have “rules.” Do your clients know? Do you make exceptions? (If so, you don’t have rules.) Here’s a great way to present and explain

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What does your audience really want? In “Help First,” I walk through the process of building a business around its benefit to a client. Large

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MMA-style Mentoring

A few years ago, I was watching a professional MMA fight at a nearby casino. I owned shares in a MMA business at the time,

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What IS Perfect Form?

In “Supertraining,” Mel Siff makes a case for “imperfect training”: occasionally varying the balance of loads, stances, speed and others to better prepare an athlete

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