Coronavirus Response: April 16

A purple and pink graphic image of the coronavirus with the words "daily brief."

Daily Update

The Stockdale paradox: We must be fully aware of the seriousness of our situation but still optimistic for the future.
The unknown future is the scariest part of the COVID pandemic for entrepreneurs, but there are still many reasons to be hopeful. Read more here: “Reasons to Be Optimistic.”

Today’s Tactic

Your deliverable has changed. What are you actually selling now? Structure, accountability and inspiration. Give everyone a vision of the future, be clear, reassure them, and model the behaviors you want from them. Follow the CALM model when talking to your staff and your clients.

Key Resources

Two-Brain Radio: “Chris Cooper: How to Lead in a Crisis”

Click here to visit and bookmark our COVID resources page.


One more thing!

Did you know gym owners can earn $100,000 a year with no more than 150 clients? We wrote a guide showing you exactly how.