Coronavirus Response: April 27

A black and red graphic image of the coronavirus with the words "daily brief."

Daily Update

While most gym owners are eager to get their doors open again, some members and neighbors think it’s too soon. If you’re opening, be excited but discreet: Share the good news through your interior channels instead of your public ones. Address clients’ concerns in person. And make sure they know they can stay online as long as they like.

Today’s Tactic

Role-play 10 Goal Review Sessions with clients. In each, ask this question: “Would you prefer to keep doing some of your training online?”
Add that question after this one: “Are you completely happy with your results?” When you have your answers, make a new prescription for the client.


Israel reopens most businesses, but some owners fear more damage to come:

Key Resources

Two-Brain Radio: “‘Sold!’—Brendon Collins on New Fitness Services and Online Sales”

Two-Brain Private Group Weekly Schedule

Guided Meditations With Colm O’Reilly—8 a.m. ET each weekday in Growth Group
Online Coaching Group Office Hours with Josh Grenell:

– 11 a.m. ET on Monday, Wednesday and Friday

– 2 p.m. ET on Tuesday and Thursday

Sales Tactics With Jeff Burlingame—Wednesday at 3 p.m. ET in Growth Group
Chris Cooper: The Next Steps In Your Gym Business—Sunday at 9 a.m. ET in Growth Group

Click here to visit and bookmark our COVID resources page.


One more thing!

Did you know gym owners can earn $100,000 a year with no more than 150 clients? We wrote a guide showing you exactly how.