How to Build an Unstoppable Business

Your gym business can last for decades … if you build it the right way.
First, you have to get it moving smoothly.
Imagine a huge, heavy flywheel—a massive metal disk mounted on an axle. It’s three stories tall and two feet thick. Your job is to get the flywheel turning on the axle as fast and as long as possible.
But first, you have to remove the dead spots: the flat parts of the wheel. Then you have to remove obvious obstacles from your path. Then you can start pushing.
But where to push?
 

The Six Handles on the Flywheel

 
There are really six handles on your flywheel—six pressure points where you can push to keep the thing turning.
Our Incubator program is built to help you smooth out the wheel, remove the speed bumps and then push each one of those handles at the right time. In short, it helps you make the first real turn of the business flywheel.
Think about the big wheel on “The Price Is Right.” You can use any one of the handles and the wheel will turn faster.
Our handles are:

• Teaching your Mission and Vision to everyone around you.
• Improving your operations.
• Upgrading your team.
• Keeping your clients longer.
• Selling better.
• Getting more leads.

There’s no denying it: Your first pushes of your business flywheel are all-out efforts. They’re really hard. But your mentor is going to ensure you’re pushing in the right direction.
After a lot of effort, you’ll get the flywheel to make one complete turn.
As you start to get the wheel moving, you’ll see the first few results. Keep pushing, and the wheel will turn more smoothly. Eventually, it will have just enough momentum to make a full circuit on its own. But keep pushing and the flywheel will start to gain some speed.
Each turn of the flywheel builds upon work done earlier, compounding your investment of effort. It moves a thousand times faster, then 10,000, then 100,000. The huge, heavy disk flies forward with almost unstoppable momentum. You’re not pushing harder, but the flywheel goes faster and faster.
When your flywheel is moving, your job is to keep it rolling down the road to wealth faster and faster.
 

The Value of Consistent Effort

 
There’s never one big push that makes the flywheel turn faster.
If someone said, “Which push really made the difference? Was it the first? The 10th? The 27th?” you’d find the questions ridiculous. But that’s how the media portrays business success: as if one breakthrough moment made all the difference.
What really makes a difference? Pushing the flywheel. Now, in the Incubator, we install those six handles on your flywheel. Then we push on each handle, in order, to make the wheel go around.
Businesses never transform from “good” to “amazing” through one short-term effort but rather through the continuous pushing of the flywheel to make it go faster and faster.
After the Incubator, the next stage of mentorship is what we call the Growth Stage.
In the Growth Stage of our mentorship program, you’ll work to push the flywheel faster and faster.
Every month, you’ll work with a mentor to make better use of one of the six handles. You’ll grab one and push your flywheel faster. You’ll identify obstacles that might slow your flywheel down, and you’ll remove them.
You’ll push the wheel down the road to wealth.
You’ll be upgrading your mentorship and upgrading the tools you use to grow your business. Here are some of them

1. Monthly mentor calls.
2. The Two-Brain Dashboard and Growth ToolKit to Wealth.
3. Masterclasses.
4. Monthly Highlight PDF with a planner and key action items.
5. DFY media templates.
6. Comprehensive guides on topics such as social media, the flow state, Affinity Marketing, how to grow a PT business, business and hiring plans, “intrepreneurship” (to help you build careers for your coaches) and more.
7. The Two-Brain Bridge Fund for emergencies.
8. Peer support.

We want to move you closer to wealth. After you’ve done the first hard pushing on your business flywheel, we want to get it moving faster!
The last step is to train someone else to keep pushing your business flywheel so you can ascend to building your personal flywheel. I’ll write about that in the next article in this series.
 

Other Articles in This Series

Building Your Personal Flywheel
Removing Speed Bumps
The Flywheel Turns on Trust