April
06
2017

Abundance

The greatest lesson I ever learned from Dave Tate had nothing to do with a barbell. In November 2015, I mustered every powerlifting connection I could find to get me an interview with Dave. I set up my recording equipment, made a long list of questio...

February
14
2017

Sales vs Marketing

In January 2017, I traveled to San Diego with an elite mastermind group. The clever folks in this group are all owners of businesses worth $2-5 million, and we’re all in the service sector (though some sell software as a service, or SaaS.) We v...

January
12
2017

Are You Really Your Best Client?

When I opened my CrossFit gym, I built it around what I liked. I chose bars that were great for powerlifting. I put in two GHRs and a reverse hyperextension machine. I hung chains on all my cages and put a chalk bowl in the middle of the floor. I sli...

December
29
2016

Why We Don’t Have Sales

You are not selling a product. You’re selling a service. Your goal is not simply to sell more, because your most valuable resource (time) is finite. Product companies want to sell high volume, because the cost of production decreases as they se...