December
06
2017

Who Sells?

The next time you’re in a staff meeting, look at the faces around you and ask, “Which of these people is in charge of sales?”   If you can’t name the person responsible for selling, bad news: it’s you.   There...

November
21
2017

How To Deal With Your Competition

The nearest box is 800m away. They charge less. They copy EVERYTHING you do–right down to your color scheme. What do you DO about it? Don’t turn to arson yet…there are several reasons to be EXCITED about competition, including this...

November
18
2017

Love + Letters

It’s been incredible to watch the TwoBrain family embrace the philosophy of “Love Letters” over the last few months. They’re getting new members, higher affinity from their current members, and more joy from entrepreneurship....

November
06
2017

Episode 94: Relationship Marketing

Episode 94 – Out of the Cave, with Dave Picardy and Chandler Walker   Dave Picardy and Chandler Walker own Out of the Cave Media. Between the two of them, they have spent years working with gym owners and now they are pursuing a different passio...

October
19
2017

How We Teach Facebook Marketing

If you’re a frequent reader of this blog, or you receive my love letters, you might think we don’t teach social media marketing at all. That’s understandable.   We have a HUGE Facebook Marketing course in the Growth Stage of ou...

October
18
2017

Should You Buy An Email List?

When you’re in the “funnel mindset”, you count leads instead of people.   A funnel mindset means blasting your message to everyone you can–even if they didn’t ask to hear it–and then filtering, filtering, filt...

September
28
2017

How Many “Likes” Do You Need?

How many “friends” do you need to make a living?   What’s your profit margin on “views”?   Facebook is a fun toy that really does have practical business applications. For generating interest and communicating...